Google Ads is an advertising platform that allows businesses to create online ads to reach potential customers. It offers a variety of ad formats, including text ads, display ads, and video ads, and allows businesses to target their ads to specific demographics, locations, and interests. With Google Ads, businesses have the opportunity to increase their online visibility and reach a larger audience.
Campaign Objectives
Driving Growth: Focuses on increasing sales (online, app, phone, or in-store) and generating qualified leads.
Engagement & Reach: Aims to boost website traffic, increase app installations, and build brand awareness and consumer interest.
Local Traffic: Specifically targets driving physical visits to local business locations.
Customization: Provides the option to create a campaign without specific goal guidance, allowing for manual control and a tailored advertising strategy.
Smart Campaign Goals
Get More Calls: Encourage potential customers to call your business directly through ads with a prominent call button.
Get More Visits to Your Physical Location: Drive more in-person visits to your business and track customer interactions on Google Maps.
Get More Website Sales or Sign-ups: Increase online purchases, registrations, and other valuable actions on your website with conversion tracking.
Get More Brand Awareness with Video Views: Expand your brand reach and increase video views to build awareness among a larger audience.
Get More Calls
Goal: This goal is chosen for potential customers to phone your business. Ecourage potential customers to call you by adding a prominent “Call” button to your ads. When a customer clicks the “Call” button, they’ll be connected to your business phone number.
Devices: Mobile Phones, Tablets, Computers, TV Screens.
Metric: Visualize your ads performance through impressions, clicks, & views. Increase subscribers for your videos/channel.
Get More Visits to Your Physical Location
Goal: Choose this goal if you want potential customers to visit you in person. Show you how many customers interacted with your business on Google Maps.
Devices: Mobile Phones, Tablets, Computers, TV Screens.
Metric: Visualize your ads performance through impressions, clicks, & views.
Location: Advertise on targeted locations all over the globe.
Get More Website Sales or Signups
Increase local visibility: Help nearby customers discover your business through online search and maps.
Optimize your business profile: Keep your address, phone number, hours, and photos accurate and up to date.
Encourage customer reviews: Positive reviews build trust and attract more visitors.
Run location-based promotions: Offer discounts or special deals to encourage in-store visits.
Use local advertising: Target people in your area with online ads and social media campaigns.
Track performance: Monitor store visits and customer engagement to improve your marketing strategy.
Get More Brand Awareness with Video Views
Goal: Choose this goal if you are a small business or YouTube creator who is interested in increasing brand awareness or video views.
Devices: Mobile Phones, Tablets, Computers, TV Screens.
Metric: Visualize your ads performance through impressions, clicks, & views. Increase subscribers for your videos/channel.
Location: Advertise on targeted locations all over the globe.